Building a Digital Transformation Strategy Part 1

Part 1: Digital Business

Digital transformation is inescapable—in more ways than one. Searches for “digital transformation” on Google have increased by roughly 1,900% in the last five years alone. And according to BDO’s inaugural Middle Market Digital Transformation Survey, 94% of mid-market organizations have either developed a digital transformation strategy or are in the midst of developing one. For good reason: Competing in a digital economy requires becoming a digital business too.

But what does that term really mean, and what are the ultimate goals and KPIs to measure success?  Our four Key Growth Drivers below help you on your journey:

 

	Demand Generation
	Reach and Selection
	Customer Experience
	Customer Purchase Process

Learn more about these drivers, and see the real-life implications via case studies, in our latest insight.