Communications Consulting

Best-in-class global communications strategies, teams, tools, and resources

Engage employees and customers with effective internal and external communications

BDO’s professional communicators and consultants have extensive experience in public relations, crisis communications, marketing, and other functions across a wide variety of organizations and industries. We know what best-in-class communications look like and how to achieve them, and we can support you and your organization in delivering clear, effective communications that accomplish your objectives.

We can help you assemble a capable, high-performing communications team with the skills and resources to meet your needs, from internal communications aimed at employees and stakeholders, to external communications intended for your customers and peers.
 

BDO’s Approach to Communications Planning

Know Your Communicators
We can help you identify the key communicators and influencers in your organization and give them the structure and direction they need to operate together effectively and deliver streamlined, coordinated messages to your most critical audiences. 

Identify your Audiences and Channels
Segmenting and clarifying your most important audiences can be critical — and identifying what each needs to know, feel, and do with every communication is essential. We can help refine your communications to engage and inspire your employees without losing their attention. 

Centralize Communication Resources
A centralized communications hub provides a repository for communications templates, approved messaging, and demonstrated best practices. It can be a forum for your communications team to support and learn from one another, and to coordinate their internal and outbound messages for clarity and consistency.

Strengthen Your Reputation
A measured, strategic cadence of press releases, case studies, blogs and webinars, and other communications can establish thought leadership, attract talent, and proactively build your reputation as an innovator and an industry leader.
 

BDO Strategic Communications Services

• Audience Engagement
• Brand Development
• Change Communications
• Communication Coaching and Training
• Communication Planning and Strategy
• Company Meetings and Events
• Copywriting and Editing
• Employee Communications
• Executive Communication
• Human Resources Communications
• Internal Communications
• Mergers and Acquisitions Communications
• Manager Communications
• Messaging
• Storytelling
• Team Communications
• Team Offsites
• Video Production
• Visual Communication

Communications that inform, connect, engage, and empower

Inspire people to take actions that align with your desired outcomes

In an era of information overload and communication fatigue, making sincere, authentic connections is more crucial than ever. Even leaders who believe they are strong communicators often fall short of their employees’ expectations. 

BDO makes Human, Compelling, Visual Communication™ the heart of our approach to message and design. We craft best-in-class communications that speak to audiences plainly and personally, forging consensus and a clear sense of purpose. And we integrate visual elements into your communications to help elevate understanding of, and alignment with, your brand and business strategy.
 

Applications for Visual Communication

Articulate Purpose, Values, and Culture
We go beyond aesthetics to produce thoughtful, creative visual designs and messages calculated to support and strengthen your purpose, values, culture, and brand.

Educate and Inform Audiences
We deliver engaging graphics and materials that instruct and inform your personnel, conveying relevant details about critical business initiatives and other organizational programs.

Create Clarity Through Organizational Changes
We guide your employees through organizational changes, addressing concerns and confusion with clear, compelling visuals and informative, reassuring experiences.
 

BDO Visual Communication Capabilities

• Communication Toolkits
• Data Visualization and Infographics
• E-learning Course Materials 
• Flyers, Posters, and Signage
• Graphic Facilitation 
• Graphic Recording
• Journey Mapping
• Personas
• Playbooks and Interactive Documents
• Presentation Materials and Slide Decks
• Video Productions
• Visual Storytelling

Organizing and implementing effective and engaging company meetings

Provide compelling experiences that bring people together and drive your organization forward

Company meetings come in all shapes and sizes, from planned town halls and all-hands meetings to large-scale offsite events and destination conferences. At any scale, every meeting is an opportunity to deliver meaningful content that connects employees to your organization and drives your company forward.

BDO’s communications team can help you take full advantage of these opportunities, including helping you craft Human, Compelling, Visual Communications™ that meet the moment and deliver the message. And since what is shared in company meetings is seldom contained there, we can help you manage the transition to broader audiences — cascading outward through the company intranet, email, social media, and word of mouth.
 

BDO’s Approach to Company Meetings and Events

Plan for the Whole Experience
We take a comprehensive, employee-centric approach to meeting and event planning. We engage key stakeholders to set the agenda, tone, and purpose of the meeting. We work with you to define participants, requirements, and objectives; to select and secure an appropriate venue or virtual platform; and to design and produce necessary resources.

Communicate Before, During, and After
Our communications team will help you prepare and send announcements and regular updates leading up to the event, building anticipation and managing expectations. We also prepare post-event communications designed to reinforce messages and drive action in a way that’s clear, consistent, and timely.

Manage the Event
Whether your meeting is in person or virtual, we work closely with production teams and venue management to coordinate material and technical logistics to help ensure that all requirements are anticipated and met.

Prepare Effective Content
Our communications team can help you prepare for the meeting by providing digital or printed materials, videos, installations, signage, and slideware. We work with presenters to polish and refine their content. And we help manage post-event surveys, data analytics, and summary reports.

Boost manager understanding and capability so they feel motivated and equipped to lead their teams

Give your managers the context and resources they need to provide clear direction and lead high-performing teams

Managers are the backbone of your organization, the pivot point between leadership and the workforce. They are the keepers of your culture, custodians of your processes, and executors of your policies. They translate the decisions and strategies of your C-suite into the understanding and actions of every employee — and they’re held accountable for it. 

BDO consultants can help you communicate with this critical audience by amplifying what’s important and reducing noise. Managers are most effective when they are empowered to communicate clearly and have the context and tools to do it consistently.
 

Strategies to Enable Effective Manager Communications

Provide Consistent Messaging
We help you establish a consistent cadence of communication with your people-managers through clear emails and forums designed to amplify what’s most important. 

Provide Manager Communications Training
Our instructors conduct workshops and training sessions to help your managers hone their vital communication skills, increasing their confidence and effectiveness while strengthening their relationships with their teams.

Deploy a Manager Communications Portal
Our communications consultants help you deploy a manager communications portal within your company intranet, where managers can coordinate their activities and receive guidance on how to interpret and relay day-to-day messages and action items. 

Improve Manager Effectiveness
We have a broad portfolio of customizable learning experiences — such as our BestBoss™ Manager Development Program — designed to prepare your managers to lead successful, high-performing teams.