Revenue and Demand Generation Strategy and Consulting

Developing technology-driven strategies to generate, manage, and expand customer demand

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Establish a robust, scalable, approach to digital demand generation

Marketers today work at the intersection of two competing demands: the need to generate new, attributable revenue and the pressure to reduce marketing expenditures. Attempting to address these mandates through a traditional marketing approach can be futile, as it is challenging to track either return on investment or the movement of prospects through the customer journey.  

Digital marketing and marketing automation, enabled by integrated marketing technology platforms, are key to addressing the “do more with less” demands marketers are facing. In our Revenue and Demand Generation Strategy and Consulting practice, BDO first works with you to gain a detailed understanding of your organization’s business strategy and marketing approach. Then, we assess the state of your marketing technology (martech) stack — are its capabilities fit for purpose? Is it being fully utilized, with your organization gaining all the benefits from your spend? Or is it time to evaluate a new platform with the power and compatibility you need?

Marketing technology platforms with which we work include: 

  • Microsoft Dynamics 365 
  • Adobe Marketo 
  • Oracle Eloqua 
  • HubSpot 
  • Salesforce Account Engagement (formerly Pardot) 
  • Salesforce Marketing Cloud

With business insights in hand, and a martech strategy in place, BDO works to help you develop a full-funnel revenue and demand generation strategy — driving awareness, advancing engagement, powering conversion, and increasing the lifetime value of your customers through ongoing cultivation and engagement.

Are you making the most of your martech stack?

Our free MarTech (marketing technology) self-assessment will allow you to assess up to five tools in your MarTech stack. You’ll walk away with a breakdown of improvement areas and actionable next steps.

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Marketing technology platforms with which we work include: 

  • Microsoft Dynamics 365 
  • Adobe Marketo 
  • Oracle Eloqua 
  • HubSpot 
  • Salesforce Account Engagement (formerly Pardot) 
  • Salesforce Marketing Cloud

With business insights in hand, and a martech strategy in place, BDO works to help you develop a full-funnel revenue and demand generation strategy — driving awareness, advancing engagement, powering conversion, and increasing the lifetime value of your customers through ongoing cultivation and engagement.

How BDO Can Help

Revenue Generation Strategy Capabilities  

BDO can help you remain at the leading edge of marketing and demand generation methodology, analyzing your business goals and your current workflow, and developing recommendations for meaningful performance improvement.  

  • Lead/account scoring 
  • Marketing and sales alignment  
  • SEO 
  • ABM strategy development and execution

Revenue and demand generation strategies require robust, secure, standardized data, drawing essential connections between prospects and outbound marketing activities, delivering campaign performance metrics, and empowering marketing spend attribution. BDO can work with you to evaluate the state of your data, then advance its maturity — harmonizing and enriching it to support your digital demand generation and marketing automation initiatives.

Our consultants can help you develop and nurture frameworks with clear terminology, definitions, and goals, then work with your team to understand marketing, sales, and business objectives, help implement new strategies, and improve your process for lead management.

Marketing automation, including AI-powered functionality, is a key benefit of a fully integrated martech stack. BDO can help you define opportunities for marketing automation and provides customized training and workshops to help your team successfully add marketing automation to your revenue and demand generation strategies.

BDO helps evaluate the performance of your martech stack, as well as the degree to which your team is utilizing its capabilities — and develops strategies to gain greater value through increased adoption and utilization. Our consultants are experienced in platforms including Microsoft Dynamics 365, Adobe Marketo, Oracle Eloqua, HubSpot, Salesforce Account Engagement, and Salesforce Marketing Cloud.

BDO can help you augment marketing resources through support for platform administration, campaign execution, and other specialized resources to help increase effectiveness while keeping your people focused on strategic responsibilities.

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