Privacy as an Enabler: Marketing Strategies in the Age of Data Privacy
1.0 CPE credit
in the field of Specialized Knowledge
Delivery: This webcast will be delivered via the BDO Online CPE Network
Prerequisites: None
Advanced Prep: None
Program Level: Basic
- Identify how new and upcoming regulations impact the way companies are able to leverage customer data and market to their audiences.
- Discuss ways the Privacy Officers can position themselves as an enabler to their marketing stakeholders
- Describe innovative privacy-first, marketing strategies that will enhance customer trust, increase lead quality and conversions, and provide a competitive advantage.
Notes on Registration
The first time you register, you may be prompted to enter your email and a verification code. You will receive an email confirmation with a calendar appointment for the event. Please DROP the registration out of your BDOU “MY LEARNING” account page if you are no longer able to attend.
Information about CPE Eligibility
To receive CPE credit for participation in a BDO webcast program, you must respond to the occasional polls that appear throughout the program and be in attendance for a minimum of 50 minutes. You will receive an email notification following the program if you completed the necessary polls and qualified for CPE credit. This email will include instructions on how to access your CPE certificate.
Please Note: Per BDO USA’s CPE Compliance policy, CPE will not be issued for programs that fail to comply with the NASBA Standards, or to individuals who do not meet the attendance requirements. For example, a professional attending a webcast must respond to at least 3 polls per CPE credit.
For questions regarding CPE credit, please contact [email protected].
BDO USA, P.C. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
Chris Zheng
VP Customer Data Activation & Audience Strategy
Marriott International
Hilary Cook
Vice President, Global Marketing Operations
Marriott International