Privacy as an Enabler: Marketing Strategies in the Age of Data Privacy

Recording


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1.0 CPE credit

in the field of Specialized Knowledge

Delivery: This webcast will be delivered via the BDO Online CPE Network

Prerequisites: None

Advanced Prep: None

Program Level: Basic

Learning Objectives
  • Identify how new and upcoming regulations impact the way companies are able to leverage customer data and market to their audiences. 
  • Discuss ways the Privacy Officers can position themselves as an enabler to their marketing stakeholders 
  • Describe innovative privacy-first, marketing strategies that will enhance customer trust, increase lead quality and conversions, and provide a competitive advantage.
     

Notes on Registration

The first time you register, you may be prompted to enter your email and a verification code. You will receive an email confirmation with a calendar appointment for the event. Please DROP the registration out of your BDOU “MY LEARNING” account page if you are no longer able to attend.

Information about CPE Eligibility

To receive CPE credit for participation in a BDO webcast program, you must respond to the occasional polls that appear throughout the program and be in attendance for a minimum of 50 minutes. You will receive an email notification following the program if you completed the necessary polls and qualified for CPE credit. This email will include instructions on how to access your CPE certificate.

Please Note: Per BDO USA’s CPE Compliance policy, CPE will not be issued for programs that fail to comply with the NASBA Standards, or to individuals who do not meet the attendance requirements. For example, a professional attending a webcast must respond to at least 3 polls per CPE credit.

For questions regarding CPE credit, please contact [email protected].

BDO USA, P.C. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org

Chris Zheng

VP Customer Data Activation & Audience Strategy

Marriott International

Taryn Crane

Practice Leader, Privacy & Data Protection Leader

BDO USA

Hilary Cook

Vice President, Global Marketing Operations

Marriott International

Tom Svec

Practice Leader, Demand Generation & Marketing Technology

BDO USA

There is no CPE credit available for the recording.
 
 
Access the presentation here.
 

Contact

Andressa Hunsel


Technical Support

+1 844-580-6963

BDO Employees

+1 844-580-6963

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Recording


View Recording

Contact

Andressa Hunsel


Technical Support

+1 844-580-6963

BDO Employees

+1 844-580-6963

Share

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